[ { "id": 1, "title": "Foundations of Blogging: From Idea to First 12 Posts", "slug": "foundations-blogging-12-posts", "level": "Beginner", "durationHours": 8, "format": "Self-paced", "priceUSD": 79, "rating": 4.7, "students": 2140, "tags": ["writing", "workflow", "setup", "habits"], "short": "A practical path to publish your first 12 posts with clarity and confidence.", "syllabus": ["Positioning basics", "Topic mining", "Outline scaffold", "Drafting cadence", "Editing checklist", "Publish ritual"], "requirements": ["Basic computer literacy", "A topic you care about"], "outcomes": ["Define a clear niche", "Publish 12 posts", "Create a personal editorial ritual"] }, { "id": 2, "title": "SEO for Bloggers: Topic Clusters and On-Page Fit", "slug": "seo-bloggers-topic-clusters", "level": "Intermediate", "durationHours": 10, "format": "Video", "priceUSD": 119, "rating": 4.8, "students": 1785, "tags": ["seo", "keywords", "structure", "on-page"], "short": "Structure your site and posts for sustainable search traffic without keyword stuffing.", "syllabus": ["Search intent mapping", "Cluster planning", "On-page elements", "Internal linking", "SERP analysis"], "requirements": ["Existing blog or drafts", "Basic analytics skills"], "outcomes": ["Design topic clusters", "Optimize posts ethically", "Improve internal linking"] }, { "id": 3, "title": "Newsletter Engine: From Reader to Subscriber", "slug": "newsletter-engine", "level": "Beginner", "durationHours": 7, "format": "Self-paced", "priceUSD": 89, "rating": 4.6, "students": 1364, "tags": ["email", "newsletter", "lead magnet", "retention"], "short": "Convert casual readers into loyal subscribers and keep them engaged.", "syllabus": ["Value proposition", "Lead magnet", "Welcome series", "Weekly cadence", "Deliverability basics"], "requirements": ["Email service provider account"], "outcomes": ["Create a welcome series", "Increase open rates", "Reduce churn"] }, { "id": 4, "title": "Editorial Systems for Teams", "slug": "editorial-systems-teams", "level": "Advanced", "durationHours": 12, "format": "Cohort", "priceUSD": 249, "rating": 4.9, "students": 620, "tags": ["teams", "governance", "workflow", "qa"], "short": "Rituals, reviews, and dashboards for multi-author publishing.", "syllabus": ["Roles & governance", "Kanban + calendar", "Review rubrics", "Quality assurance", "Retrospectives"], "requirements": ["Team of 2+ creators"], "outcomes": ["Standardize workflows", "Ship reliably", "Improve quality at scale"] }, { "id": 5, "title": "Evergreen Content: Create Articles that Age Well", "slug": "evergreen-content", "level": "Intermediate", "durationHours": 6, "format": "Video", "priceUSD": 99, "rating": 4.7, "students": 1520, "tags": ["evergreen", "research", "update"], "short": "Plan and maintain evergreen posts that continue to attract readers.", "syllabus": ["Topic durability", "Research depth", "Updating cadence", "Archive hygiene"], "requirements": ["Basic writing experience"], "outcomes": ["Publish evergreen pieces", "Build refresh calendar"] }, { "id": 6, "title": "Outline Like a Pro: Speed and Structure", "slug": "outline-like-pro", "level": "Beginner", "durationHours": 4, "format": "Self-paced", "priceUSD": 59, "rating": 4.6, "students": 2450, "tags": ["outlining", "structure", "speed"], "short": "Turn fuzzy ideas into crisp, logical outlines within minutes.", "syllabus": ["Chunking ideas", "Headline hierarchy", "Intro hooks", "CTA placement"], "requirements": ["No prerequisites"], "outcomes": ["Outline 3 posts in an hour", "Reduce drafting time"] }, { "id": 7, "title": "Analytics for Writers: Read What Matters", "slug": "analytics-for-writers", "level": "Intermediate", "durationHours": 5, "format": "Self-paced", "priceUSD": 79, "rating": 4.5, "students": 990, "tags": ["analytics", "metrics", "dashboards"], "short": "Focus on metrics that guide better publishing decisions.", "syllabus": ["North-star metrics", "Reader journeys", "Attribution basics", "Cadence dashboard"], "requirements": ["Access to analytics tool"], "outcomes": ["Build a simple dashboard", "Decide what to publish next"] }, { "id": 8, "title": "Monetization Ethics and Offer Design", "slug": "monetization-ethics", "level": "Advanced", "durationHours": 8, "format": "Video", "priceUSD": 149, "rating": 4.6, "students": 520, "tags": ["offers", "ethics", "pricing"], "short": "Design reader-first offers without eroding trust or experience.", "syllabus": ["Value mapping", "Pricing ladders", "Ethical persuasion", "Post-purchase care"], "requirements": ["Existing audience or list"], "outcomes": ["Draft a reader-first offer", "Protect long-term trust"] }, { "id": 9, "title": "Repurposing: Multiply Each Post Across Channels", "slug": "repurposing-multiply-posts", "level": "Intermediate", "durationHours": 6, "format": "Self-paced", "priceUSD": 89, "rating": 4.5, "students": 1115, "tags": ["distribution", "repurposing", "social"], "short": "Turn one article into threads, emails, and snippets without diluting quality.", "syllabus": ["Content slicing", "Channel fit", "Snippet library", "Calendar integration"], "requirements": ["Published posts to repurpose"], "outcomes": ["Increase output without burnout", "Reach more readers"] }, { "id": 10, "title": "Voice and Style: Keep It Human at Scale", "slug": "voice-and-style", "level": "Advanced", "durationHours": 7, "format": "Video", "priceUSD": 129, "rating": 4.7, "students": 700, "tags": ["voice", "editing", "style guide"], "short": "Establish a durable style guide and protect your voice across drafts and edits.", "syllabus": ["Voice inventory", "Style rules", "Edit pass system", "Examples & rubrics"], "requirements": ["Regular publishing cadence"], "outcomes": ["Draft a style guide", "Edit consistently"] }, { "id": 11, "title": "Headline Lab: Earn Clicks Without Clickbait", "slug": "headline-lab", "level": "Beginner", "durationHours": 3, "format": "Self-paced", "priceUSD": 49, "rating": 4.4, "students": 2680, "tags": ["headlines", "hooks", "copywriting"], "short": "Craft honest, curiosity-driven headlines that set the right expectations.", "syllabus": ["Curiosity vs clarity", "Power positions", "AB testing basics"], "requirements": ["No prerequisites"], "outcomes": ["Write 20 headlines fast", "Increase CTR ethically"] }, { "id": 12, "title": "Editing Deep Dive: Cut, Clarify, Elevate", "slug": "editing-deep-dive", "level": "Intermediate", "durationHours": 6, "format": "Video", "priceUSD": 99, "rating": 4.8, "students": 1240, "tags": ["editing", "clarity", "craft"], "short": "Transform drafts with a focused editing system that preserves your voice.", "syllabus": ["Structural edit", "Line edit", "Clarity pass", "Final polish"], "requirements": ["Drafts to improve"], "outcomes": ["Edit faster", "Improve readability"] }, { "id": 13, "title": "Idea Mining: Endless Topics Without Burnout", "slug": "idea-mining", "level": "Beginner", "durationHours": 4, "format": "Self-paced", "priceUSD": 59, "rating": 4.5, "students": 2105, "tags": ["ideas", "research", "workflow"], "short": "Build a lightweight research loop that surfaces topics week after week.", "syllabus": ["Capture system", "Light research", "Prioritization", "Backlog hygiene"], "requirements": ["Note-taking tool"], "outcomes": ["Fill a 3-month calendar", "Reduce decision fatigue"] }, { "id": 14, "title": "Linking Architecture: Readers and Robots", "slug": "linking-architecture", "level": "Advanced", "durationHours": 5, "format": "Self-paced", "priceUSD": 79, "rating": 4.6, "students": 860, "tags": ["internal links", "seo", "navigation"], "short": "Design internal links that help readers and clarify topical authority.", "syllabus": ["Map your pillars", "Contextual links", "Navigation patterns", "Audit routine"], "requirements": ["Published content base"], "outcomes": ["Improve crawlability", "Boost user paths"] }, { "id": 15, "title": "Reader Research: Interviews and Surveys", "slug": "reader-research", "level": "Intermediate", "durationHours": 5, "format": "Video", "priceUSD": 89, "rating": 4.4, "students": 640, "tags": ["research", "interviews", "surveys"], "short": "Understand your readers’ pains and language to guide content decisions.", "syllabus": ["Recruiting", "Interview guides", "Synthesis", "Survey pitfalls"], "requirements": ["Audience access"], "outcomes": ["Find high-value topics", "Improve conversion copy"] }, { "id": 16, "title": "Sustainable Cadence: Publish Without Burnout", "slug": "sustainable-cadence", "level": "Beginner", "durationHours": 4, "format": "Self-paced", "priceUSD": 59, "rating": 4.6, "students": 1990, "tags": ["cadence", "rituals", "time management"], "short": "A realistic weekly routine that balances quality with consistency.", "syllabus": ["Weekly slots", "Batching", "Boundaries", "Review loops"], "requirements": ["Calendar access"], "outcomes": ["Maintain a schedule", "Reduce stress"] }, { "id": 17, "title": "Content Refresh: Audit and Update", "slug": "content-refresh", "level": "Intermediate", "durationHours": 5, "format": "Self-paced", "priceUSD": 69, "rating": 4.5, "students": 780, "tags": ["audit", "refresh", "seo"], "short": "Find quick wins by updating underperforming posts.", "syllabus": ["Inventory", "Prioritize", "Update tactics", "Measure lift"], "requirements": ["Existing content library"], "outcomes": ["Recover traffic", "Improve UX"] }, { "id": 18, "title": "Conversion Copy for Bloggers", "slug": "conversion-copy-bloggers", "level": "Advanced", "durationHours": 6, "format": "Video", "priceUSD": 129, "rating": 4.6, "students": 560, "tags": ["copywriting", "conversion", "cta"], "short": "Write CTAs and landing pages that move readers without manipulation.", "syllabus": ["Offer/value", "Proof", "Friction removal", "Ethical persuasion"], "requirements": ["Basic copywriting"], "outcomes": ["Increase signups", "Clarify offers"] }, { "id": 19, "title": "Technical SEO Basics for Writers", "slug": "technical-seo-writers", "level": "Intermediate", "durationHours": 5, "format": "Self-paced", "priceUSD": 79, "rating": 4.4, "students": 910, "tags": ["technical seo", "performance", "schema"], "short": "Understand the technical elements that affect discoverability—without deep engineering.", "syllabus": ["Core Web Vitals", "Schema basics", "Indexing signals", "Site structure"], "requirements": ["Access to your CMS"], "outcomes": ["Improve technical fit", "Work with devs effectively"] }, { "id": 20, "title": "Content Briefs that Writers Love", "slug": "content-briefs", "level": "Beginner", "durationHours": 4, "format": "Self-paced", "priceUSD": 59, "rating": 4.7, "students": 1340, "tags": ["briefs", "collaboration", "editing"], "short": "Create briefs that align stakeholders and reduce revisions.", "syllabus": ["Brief template", "Search fit", "Voice constraints", "Review checklist"], "requirements": ["Stakeholder input"], "outcomes": ["Reduce rewrite cycles", "Align teams fast"] }, { "id": 21, "title": "Topic Strategy: From Chaos to Clear Pillars", "slug": "topic-strategy-pillars", "level": "Advanced", "durationHours": 8, "format": "Video", "priceUSD": 139, "rating": 4.8, "students": 480, "tags": ["strategy", "pillars", "planning"], "short": "Design content pillars and prioritize a realistic roadmap for the next quarter.", "syllabus": ["Landscape scan", "Pillar map", "Roadmapping", "Scorecard"], "requirements": ["Editorial goals"], "outcomes": ["Focus on high-leverage topics", "Plan confidently"] }, { "id": 22, "title": "Content Style Guide in a Day", "slug": "style-guide-day", "level": "Intermediate", "durationHours": 5, "format": "Self-paced", "priceUSD": 69, "rating": 4.5, "students": 860, "tags": ["style guide", "voice", "consistency"], "short": "Ship a pragmatic style guide that scales with your blog.", "syllabus": ["Voice inventory", "Formatting rules", "Examples", "Review cadence"], "requirements": ["Sample posts"], "outcomes": ["Fewer edits", "Consistent tone"] } ]